Brand Journalism: Tell your story

For a company or brand, using ‘brand journalism’ to tell your story can be an effective way to proactively communicate what you want known. Because let’s face it - with the overload of information bombarding us every day through emails, social networks, the media and our personal interactions, most of us just tune out conventional advertising. When ads interrupt our television or radio programming, we “channel surf” to avoid them - or we’re quick Continue Reading