Crisis Communications – PR Observations

Operating in 'crisis communications' mode is never fun. If only there were such clear warning signs posted like the one seen here so we could avoid negative press. It's best to have a plan in place for your company or organization so you aren't scrambling if a situation arises that needs to be corrected or finessed. These observations serve as reminders on doing what you can to avert disaster in the first place, and what to do if a situation Continue Reading

How to Write a Press Release

How to Write a Press Release

Have you ever wondered how to write a press release? I find them to be a great way to share  information about an event, a book, or announcement to gain media interviews to further spread the word. (Some describe a news release as different from a press release. Most press releases are written by professionals, which are then distributed to media.  A news release can be posted online where anyone can read it). Here are some tips for writing a Continue Reading

Insider writing tips from author Gina Robinson

I asked successful romance author Gina Robinson to share 'insider' writing tips -- regardless of genre. But HOW I re-connected with Gina is a story unto itself. I was making a presentation at a large aerospace manufacturing company for the Springboard Academy when Gina's husband introduced himself. Turns out not only were we at WSU in Pullman at the same time, but his future wife lived in my dorm. And now she's a romance writer! Given my work Continue Reading

Book Marketing in 2014 – Getting Started

Book marketing in 2014 will surely evolve as fast as it did in 2013. There are numerous disruptions in the current marketplace and a lot of noise, making it harder than ever for authors and businesses to 'break out.' I love this post by Penny C. Sanservieri, and her Book marketing predictions in 2014. She says Bowker reported in 2012 that more than 3500 books a day were  published, not counting ebooks! What an incredible number that's only Continue Reading

Admosis Media Welcomes New Managing Director

Tara Newton, Admosis Media

I am so excited for Caitlin Angeloff and Brooke Angles of social advertising firm Admosis Media! They're welcoming Tara Newton as their new Managing Director! I've worked with Caitlin and Brooke on an earlier campaign, and they are amazing at what they do. Here's the press release! FOR IMMEDIATE RELEASE                  January 8, 2014  Seattle Social Advertising FirmAdmosis Media Welcomes New Managing Director  Tara Newton to oversee Continue Reading