Focus Your Message in Interviews and Presentations

From The Three Little Pigs to omne trium perfectum (Latin for “everything is perfect in sets of three”), use of the number three to convey information has long been imbedded in our culture. Time is divided into three parts; a beginning, a middle, and an end. And even famed entrepreneur Steve Jobs used the Rule of Three to bring power to his presentations. Why? Neurologists say our brains remember stories and ideas better if they’re Continue Reading

Coping with Change: Embracing the New Normal

Have you ever felt like your life has been suddenly thrown into a blender? You’re gliding along and everything is lining up just perfectly and then – wham! You’re hit with not just one, but a multitude of challenges all at once. That describes my summer. First, my 83-year-old mother-in-law was told she had to move. The property owner, a longtime family friend, had died awhile back and the family wanted to sell the house my mother-in-law rented Continue Reading

What is your non-verbal communication saying?

Have you ever stopped to think what your non-verbal communication is saying? We all know using correct grammar and enunciation can make a big difference in the effectiveness of written and verbal communications. But what about the myriad non-verbal signals we send to others? How are these affecting our message? Did you know slouching in a meeting could communicate to your manager you’re bored? Or tilting your head could convey subordination, Continue Reading

Brand Journalism: Tell your story

Brand Journalism

For a company or brand, using ‘brand journalism’ to tell your story can be an effective way to proactively communicate what you want known. Because let’s face it - with the overload of information bombarding us every day through emails, social networks, the media and our personal interactions, most of us just tune out conventional advertising. When ads interrupt our television or radio programming, we “channel surf” to avoid them - or we’re quick Continue Reading

Crisis Communications – PR Observations

Operating in 'crisis communications' mode is never fun. If only there were such clear warning signs posted like the one seen here so we could avoid negative press. It's best to have a plan in place for your company or organization so you aren't scrambling if a situation arises that needs to be corrected or finessed. These observations serve as reminders on doing what you can to avert disaster in the first place, and what to do if a situation Continue Reading