If you’re in marketing — whether it’s for yourself, or your company, you’ll want to keep a close eye on what Nike is doing. Whether you love or hate the ‘swoosh’ — you have to give the company credit for… Read more
I found this article from McKinsey interesting — as it not only looks at the differences between the sexes when it comes to shopping, but it also names the companies that are doing well, and what steps they take to… Read more
In the rapidly evolving world of marketing, a new article in the McKinsey Quarterly tells of changes, and how we’re all becoming marketers for our companies. With social media, YouTube, and other touchpoints with customers, how we engage them will… Read more
