Non-Traditional Marketing — Why Nike’s ‘Lapping’ the Competition

If you're in marketing -- whether it's for yourself, or your company, you'll want to keep a close eye on what Nike is doing. Whether you love or hate the 'swoosh' -- you have to give the company credit for being a trendsetter when it comes to marketing their brand. And in the newest evolution of advertising -- Nike is going non-traditional. Instead of 'commercials' and traditional ads, Nike is going where its customers are -- building online Continue Reading