Blackout a boon for Super Bowl advertisers
If you were watching the Super Bowl when the blackout hit, you might have jumped to Facebook and Twitter like I did. And it appears millions of others did just that. But it wasn’t the game that captured the conversations, it was the commercials! And the immediate feedback proved to be a boon for advertisers who learned just what viewers thought of their ads.
Check out this article today from Forbes magazine: http://www.forbes.com/sites/jenniferrooney/2013/02/03/how-advertisers-made-the-super-bowl-power-outage-work-for-them/.
It just goes to show how fast the world is moving, and how smart marketers can take advantage of any situation.
Margo Myers, Principal