Buying Power — Ignore Women at Your Own Peril
As someone who works with clients in the marine and boating industry, as a frequent speaker to women’s groups, and as a woman, I found this blog post from Trade Only Today and William Sisson, very telling. Given that studies show women make more than 80% of the spending decisions in this country — companies and industries who ignore women, do so at their own peril.
Here’s the link: http://blog.tradeonlytoday.com/tradetalk/?p=468.
I’d be interested to hear YOUR thoughts!
Margo Myers, Principal, Margo Myers Communications