New ways to be ‘creative!’

If you’re a regular reader here, you know I like to post the ‘best of McKinsey’ studies, and I just ran across a new one that I LOVE!! It gets managers and CEO’s to think differently about their businesses in some pretty creative ways. How would Apple design your store? What would Disney do to create customer engagement?

Check out the following link:, and maybe you’ll find yourself thinking about your business a little differently.

Margo Myers, Principal, Margo Myers Communications

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