Shopping — Differences between men and women

October 27, 2011

I found this article from McKinsey interesting — as it not only looks at the differences between the sexes when it comes to shopping, but it also names the companies that are doing well, and what steps they take to… Read more

The New World of Marketing

July 12, 2011

In the rapidly evolving world of marketing, a new article in the McKinsey Quarterly tells of changes, and how we’re all becoming marketers for our companies. With social media, YouTube, and other touchpoints with customers, how we engage them will… Read more