ExpertBook Marketing Made Simple

On the radio…..

July 1, 2013

Occasionally, I get to visit Chat with Women’s Pam Gray and Rochelle Alhadeff on KIXI 880AM. Their show airs from noon to 1pm on weekdays. A couple of weeks ago, we talked about my new book with Karen Lynn Maher,… Read more

Shopping — Differences between men and women

October 27, 2011

I found this article from McKinsey interesting — as it not only looks at the differences between the sexes when it comes to shopping, but it also names the companies that are doing well, and what steps they take to… Read more