The New World of Marketing

July 12, 2011

In the rapidly evolving world of marketing, a new article in the McKinsey Quarterly tells of changes, and how we’re all becoming marketers for our companies. With social media, YouTube, and other touchpoints with customers, how we engage them will… Read more

When It Comes to Personal Brand — What Not to Do!

May 18, 2011

This article appeared in Tuesday’s The Daily Beast on Donald Trump, and the damage his recent flirtation with running for President caused to his Personal Brand. I talk about brands with my clients, and this is a lesson on why… Read more