Blackout a boon for Super Bowl advertisers

February 4, 2013

If you were watching the Super Bowl when the blackout hit, you might have jumped to Facebook and Twitter like I did. And it appears millions of others did just that. But it wasn’t the game that captured the conversations,… Read more

When It Comes to Personal Brand — What Not to Do!

May 18, 2011

This article appeared in Tuesday’s The Daily Beast on Donald Trump, and the damage his recent flirtation with running for President caused to his Personal Brand. I talk about brands with my clients, and this is a lesson on why… Read more