{"id":1842,"date":"2014-02-24T14:50:10","date_gmt":"2014-02-24T22:50:10","guid":{"rendered":"http:\/\/margomyers.wpengine.com\/?p=1842"},"modified":"2014-02-24T14:50:10","modified_gmt":"2014-02-24T22:50:10","slug":"write-press-release","status":"publish","type":"post","link":"https:\/\/margomyers.com\/write-press-release\/","title":{"rendered":"How to Write a Press Release"},"content":{"rendered":"
\"How<\/a>

A press release can help share your information in a concise, relevant manner.<\/p><\/div>\n

Have you ever wondered how to write a press release? I find them to be a great way to share\u00a0 information about an event, a book, or announcement to gain media interviews to further spread the word. (Some describe a news release as different from a press release. Most press releases are written by professionals, which are then distributed to media.\u00a0 A news release can be posted online where anyone can read it). Here are some tips for writing a release.<\/p>\n

Think about your topic, and what you\u2019re announcing. What are the first words you use to describe it if you are telling a friend? What\u2019s newsworthy about it? Does your topic tie into a national trend? Is there a story or situation in the news that your book helps address? Why will a reporter pick up the phone and call you? Make it interesting, but don\u2019t fill it with fluff. <\/i><\/p>\n

The date and contact information are easily accessible at the top of the page. Follow that with a title and subtitle, and then the body of the release. Answer the questions of who, what, where, when, why, and how in your release.<\/p>\n

Choose an angle that is relevant to your audience. Why will they care?<\/p>\n

Include a quote from you (as the author) in the release talking about why you wrote the book, what event you\u2019re announcing, or the benefit readers will gain from it. It also helps to have a third party comment reiterating the benefit.<\/p>\n

Make it conversational. Don\u2019t use industry lingo that no one outside your business would understand. Keep it straightforward, and use the active writing voice with strong verbs. Don\u2019t bore your readers.<\/p>\n

Keywords can be used in your release, so that when people are searching online for your event or book, it will show up through Google, Bing or Yahoo search engines. You can also use keywords <\/b>to connect to your website as a hyperlink.<\/p>\n

The last paragraph of the body of the press release can include contact information for the event, interviews,\u00a0book readings, or book signings.<\/p>\n

At the end, it\u2019s often a good idea to include a paragraph about you, your organization or book repeated on all of your collateral materials that tells a little more about you and your credentials \u2013 a boilerplate paragraph. Think of it as a \u2018mini-bio.\u2019<\/p>\n

Finally, proofread, proofread, and proofread. You want your press release to be free of errors. You may not have control of your release after it\u2019s posted online or shared through social media, but you can make sure it\u2019s presented in the most professional way possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever wondered how to write a press release? I find them to be a great way to share\u00a0 information about an event, a book, or announcement to gain media interviews to further spread the word. (Some describe a… Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":1843,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[374,375,731,730],"acf":[],"yoast_head":"\nHow to Write a Press Release - Margo Myers Communications<\/title>\n<meta name=\"description\" content=\"Need to know how to write a press release? A press release can be a concise, relevant way to share information about a book, event or speech. 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