Shopping — Differences between men and women
I found this article from McKinsey interesting — as it not only looks at the differences between the sexes when it comes to shopping, but it also names the companies that are doing well, and what steps they take to make ‘shopping’ a great experience. Is your company on this list? You can check out the article here: http://whatmatters.mckinseydigital.com/marketing/what-women-want-when-they-shop.
